growth-share matrix

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• growth-share matrix — noun (marketing) A diagrammatic analysis of a company s portfolio of businesses, arranged according to their rate of market growth and their relative market share • • • Main Entry: ↑grow …   Useful english dictionary

• growth-share matrix — UK US noun [C] MARKETING ► BOSTON MATRIX(Cf. ↑Boston Matrix) …   Financial and business terms

• Growth-share matrix — The BCG matrix (aka B.C.G. analysis, BCG matrix, Boston Box, Boston Matrix, Boston Consulting Group analysis) is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their… …   Wikipedia

• growth share matrix — / grəυθ ʃeə ˌmeɪtrɪks/ noun a model for a marketing strategy with various categories of product based on present performance and growth rate ● The growth share matrix helped to decide what products needed extra marketing efforts …   Marketing dictionary in english

• BCG growth-share matrix — UK US noun [C, usually singular] (also BCG matrix) ► MARKETING BOSTON MATRIX(Cf. ↑Boston Matrix) …   Financial and business terms

• BCG Growth Share Matrix — A graphical approach to resource allocation within a multi segmented corporation. The growth share matrix analyzes different divisions within a corporation and compares their growth rates and market shares with those of competitors …   Investment dictionary

• share matrix — growth/​share matrix ˌgrowth/​ˈshare ˌmatrix noun [singular] MARKETING the idea that the profit obtained from a product depends on the growth rate of the particular market it is in and its share of that market. A product with high market share in …   Financial and business terms

• growth vector matrix — ˌgrowth ˈvector ˌmatrix noun [singular] MARKETING COMMERCE in corporate planning, the idea developed by Igor Ansoff in the 1960s that a company can grow by increasing its market share with its existing products, by introducing new products into… …   Financial and business terms

• Boston Consulting Group growth-share matrix — A technique for analysing the potential of a business or business unit by plotting market share against growth rate. The matrix, commonly known as the Boston matrix or Boston box, was developed by the Boston Consulting Group (BCG) in the 1970s.… …   Accounting dictionary

• growth matrix — growth/​share matrix ˌgrowth/​ˈshare ˌmatrix noun [singular] MARKETING the idea that the profit obtained from a product depends on the growth rate of the particular market it is in and its share of that market. A product with high market share in …   Financial and business terms

• Matrix — Contents 1 Science and mathematics 2 Technology 3 Arts and entertainment …   Wikipedia